10 Amazing WordPress Plugins for Photographers

The best chance that a photographer has to portray his work on the internet is via his website. They do not need an outstanding theme, rather a theme that gets sublimely merged with their art-work, without dominating the visuals.

meerkatsIn this article we have filtered out the best X plugins thereby leveraging the work of photographers.

#1. Vega – Out of 11 well-designed templates you can choose the best one for your homepage. There is a content builder that allows to add the necessary content.

#2. Visia – A one pager with a slider to add captivating images and customization of layouts. The images can be cropped without altering their appearance by Visia.

#3. Darkroom – This full-screened template is most apt for photographers and the selected images can occupy the center stage of the website. The aim of the theme is to make the entire website content centered thus enabling you to portray the best projects. Self-hosted or YouTube can be inserted in the background.

#4. Marble – Marble provides 5 templates, the best one being mosaic along with an added page for writing about the services. They have a provision of integrating with WooCommerce to make it an ecommerce store.

#5. Lens – There is a default slider design mosaic in Lens. Instead of the mosaic you can include a single full screen image along with color and font tweaks in the theme.  By integrating it with Woocommerce you can sell the images/prints and all this can be managed from the dashboard.

#6. Zyra – Unlike other mosaic offering themes, Zyra offers a single image and supports all kinds of videos. The template does not offer color customizations but it is beautiful enough hence doesn’t need any color modifications.

#7. ePix – With a hidable menu bar ePix is most popular photography themes. The homepage has a single page slider and there are 6 templates and numerous color combinations to select from. For all the non-coders, you can control the creativity and appearance of the template.

#8. Tripod–If you want to display multiple images in grid style layout on the homepage, Tripod is the most suitable WordPress plugin of choice. To enhance the visual appearance, they have an in-built animation effect along with WooCommerce to create an online store.

#9. Expression – Expression has a number of pre-made templates as well as provides the customization option to alter theme, color combination and layout.

#10. Armada – With Armada, you can create beautiful full page sliders with drag and drop function. This WordPress plugin can also be integrated with WooCommerce.

While making websites for photographers, we, Hire WordPress Developers either use a single image on the screen or a collage of images. Based on your preference, we select the theme and build a website accordingly.

5 simple ways to supercharge the speed of your WordPress website

Are you constantly hunting for ways to improve the performance of your WordPress website? The key ingredient that affects online businesses in this age of immediate gratification is the speed of website. To know more about the ways to supercharge the delivery of content to your website readers, keep reading.

speedImportance of website speed – First impression matters the most, hence to check the speed of your WordPress website, use Pingdom.

When a visitor or potential customer visits your website, the first thing that he observes is the loading speed of the website and design is the secondary thing. Having a fanciful website won’t make any difference if your website doesn’t load fast, the visitors may not have the patience to wait for the website to load.

Google gives first preference to websites that have quick load time, hence even if your website’s content is great, the design state-of-art and inspite of putting great marketing efforts the website’s search engine ranking will be low (in case of slow loading). This translates into lower traffic, a decreased number of subscriptions and customers.

We have noted 5 simple steps to supercharge the speed of your WordPress website.
Short summary of the basics – To increase the speed of a WordPress website, these are the basic things to be kept in mind:

  • Use minimal number of plugins – Using a large number of plugins for your WordPress website lowers the speed of the site. Hence keep only those plugins that your website cannot do without.

  • Deletion of spam comments – Keeping hundreds of spam comments lowers the speed of your WordPress website.

  • Deleting old post revisions – Keeping copies of old post revisions makes the WordPress database heavy and the site speed decreases. Better Delete Revision Plugin removes the old posts and page revisions.

#1. Choosing a hosting provider – The server on which WordPress is hosted requires a dedicated CPU (Central Processing Unit) and memory. In case of shared hosting (HostGator or BlueHost), these two resources are not enough, so as soon as the cash inflow increases think of upgrading the hosting. There are four options – dedicated server, WordPress hosting, Virtual Private Server (VPS) or setting up your own server (which takes time and effort).

The two topmost providers include – WP Engine and Synthesis. Choose the one that resonates with your business needs, budget and model.

#2. Select the theme for your WordPress website judiciously – After deciding the plugins to be included and the hosting provider, the next task is to choose the WordPress theme for your website. The selected theme should include – elegant designs, search engine optimization and in-built security tools.

While choosing the theme, research on – how frequently they update the framework, the seriousness in their approach about security and the uniqueness and creativity in their designs. The SEO features offered should include custom title or a meta description.

The most widely used frameworks include – Woo Themes, Thesis and HeadWay themes.

#3. Optimizing the WordPress database – Spam comments and post and page revisions add overload to the WordPress database, a place where plugins, posts, pages and system settings are stored. Each time that a visitor clicks on the page, the database is loaded and in case where the database is over stuffed, the content takes longer to be displayed.

Larger websites should make it a point to optimize the database at regular intervals. WP-DBManager aids in restoring, backing up and repairing the WordPress database.

#4. Optimizing the images – You need to know the type of images to be used. In case of artwork and illustrations, an 8-bit PNG would suffice, which makes the image size smaller thereby easier to load.

For complex images with multiple colors and illustrations, a JPG or a 24-bit PNG is recommended. One such simple image editor is Paint.NET while Photoshop is used for complex image editing.

#4. Opt for a Caching Plugin – When a visitor comes to your website instead of extracting the content from the database, Caching takes an image of the content. In WordPress every time a page is loaded or clicked up, there is an entire mechanism happening in the backend.

With a Caching plugin, instead of content being generated all over again, it gets delivered from the cache. The cache plugin c is easy to use and effective.

#5. Serving content through Content Delivery Network (CDN) – This means serving the content and images through different locations across the globe. So if the visitor is from China, he gets the content through a server in China. It increases the loading speed. You can either get a free CDN from your host provider or get a paid one from Amazon CloudFront.

Over to you – Following these steps will enhance the loading speed and make the experience a one-of-a-kind for visitors coming to your WordPress website.

10 most widely used slider plugins for WordPress

The use of sliders in WordPress is increasing, right from ecommerce websites to product and service based websites. Images are worth a million words, they convey the message easily and this visual experience raises the quality of the WordPress website.

The most notable features of the best plugins are responsive, work seamlessly on all devices, with high quality images, attractive fonts & tabs, smooth animated effects & parallax layers. In a single website not all of these features are essential, but having a few of them leverage an additional advantage.

The images, videos and content that is portrayed by these sliders cannot be missed by the visitors and hence the most important information should be displayed here. These sliders make the essential information appear engaging while keeping it crisp and precise.

In this article we have prepared a list of X most widely used slider plugins for your WordPress website.

sliders#1. Slider Revolution – If you are searching for a stylish slider options, that is responsive, will width and can fit on to every screen, Slider Revolution is the best choice.

They are accompanied with animation loops to ensure that the visitors do not stare at a steady slider in case they remain on the website for long. The parallax layering is superb, the timeline slide editor shows a preview of the images that’ll be displayed in the slider. For beginners, there’s a drag and drop provision to prepare professional looking media slides. With this plugin you can include Vimeo and YouTube videos full screen videos and multi-language support.

This plugin works only for single sliders, customization of width and length, customization, transition and animation and possible.

#2. Soliloquy – Unlike the free plugins with confusing interface, Soliloquy is responsive, has a provision of importing previously created sliders and adding them in their sliders, thereby saving time which would otherwise have been wasted in creating new sliders.

The setup is easy, it just needs adding images, selecting the slider, adjusting the slider speed and publishing. The front end never shows decline in speed. For non-technical starters, it is the best tool as no flash software or customization of setting is required.

#3. Cyclone Sider 2 – This free plugin is the best choice for the newbie WordPress developers. Each slider is customizable allowing designers to add different transition effects, delays and slider dimension in each slider. The plugin supports multiple options for the ultimate customization including addition of videos, HTML and testimonials.

#4. Slide Deck – Slide Deck has both free and paid versions. The free version has all the features that a designer needs. Images and videos can be placed in the sliders. If you are planning to integrate YouTube, Vimeo, Flickr and Pinterest in your WordPress website, this is the ideal plugin.

The paid version is packed with functionalities for developers who need high-end functionalities.

#5. Easy Rotator – Easy Rotator is simple, yet stylish and intuitive wherein you can add a few images and videos. It is responsive, has SEO provision and is accompanied with 45 templates allowing people of all levels of experience to work on it.

#6. Slider Pro – Slider Pro incudes responsive, come with elegant designs and tools that quickly create the slider. It can be integrated to Flickr to directly import all your images and content from there. Animation helps in making the WordPress website attractive and it works on tap and zoom navigation functionality for tablets and smartphones.

#7. Layer Slider – To create an ultimate multimedia visual, Layer Slider enables infusion of slider, slideshows and galleries. The slider editor has 2D and 3D animations, drag and drop functionality for previewing the design and adding a timeline view where import and export of elements is possible.

The dynamic sliders can be linked to the WordPress blogs to take the visitors to the most essential parts of the website. To make your WordPress website stand unique, there are 13 designs to choose from to make the branding experience memorable. Being SEO friendly it is an add-on since very few sliders possess this function.

#8. Easing Slider – With an easy-to-operate editor, the free plugin Easing Slider is responsive and bulk-image uploading in a single slider. The plugin contains actions and filters and a few extensions make your WordPress website look exclusive.

#9. Smooth Slider – As a free slider plugin, the Smooth Slider is responsive and is Search Engine Optimized. The interface is easy to operate with a few clicks and you can fully customize the appearance of the front-end. Even a non-coder can use this plugin because sliders can be added by a single click.

#10. Meta Slider – Meta Slider is a free plugin with a perfect combination of features and functionalities. Accompanied are four jQuery sliders – Nivo Slider, Coin Slider, Flex2 Slider and Responsive Sliders.

We have prepared a list of the most widely used WordPress slider plugins, however the ideal one is that which is eye-catching to convey the gist of your brand or product.

5 most essential WordPress plugins for local businesses – Local SEO

Today, it has become a necessity for local businesses to be on the internet. Irrespective of your business niche, your potential customers will search you in the online domain and if you project yourself as a thought leader and establish your credibility, it is easier for channeling the visitors into the sales funnel.

Is your website optimized to showcase the key ingredients that the visitor should notice when he browses through the website? Do they need an e-book or is the blog section providing the main audience from the search engines? Each aspect has to be optimized so that you don’t lose potential customers.

local bsuienssesFor local businesses of every size WordPress is the most suitable platform, mainly due to the large number of plugins available to customize the website as per the requirements of the audience.

We highlight the top 5 most essential WordPress plugins that local businesses need to create an outstanding mark on the internet.

#1. Responsive Google Map plugin – For a brick-and-mortar local business, it is essential that people visit your store. With the Responsive Google Map plugin you can add a fully responsive Google Map on the website to make it simple and easy for a new customer to find your store.

They provide a number of styling options to customize the map requirements.

#2. WP Quick Booking Manager Pro – How many times have local businesses complained that there are appointment blunders owing to confusions in phone bookings? Using WP Quick Booking Manager you can streamline and organize all the bookings. It is more convenient for the customers to book online, the process becomes quicker and the number of bookings will be more as the friction and number of steps are reduced.

Adding a booking calendar is easy to every page once the plugin is installed. The interface is colorful, simple and intuitive, stylish, responsive and the unavailable times are not displayed. It has multilingual ability, supports numerous payment gateways and currencies. It satisfies the needs of numerous businesses and operating the back-end is easy.

#3. Booking Calendar – Another WordPress plugin for booking, the Booking Calendar is a must for businesses that require customers to book their slot. The customers can pick a convenient date, fill the form and hit the submit button. Many local businesses have noted a surge in the number of bookings after installing this plugin. The only drawback of the free version is that you cannot make free bookings. The advantage of using this is that no more are the problems of double booking arise.

The functionalities provided by the free version include –coupon codes and discounts, online payment, adjustment of rates as and when required and hourly booking.

#4. Yoast Local SEO Plugin – The Yoast WordPress plugin, with 17.5 million downloads is the most popular WordPress plugin. Their Local SEO plugin price starts at $69. It also provides SEO benefits, has stylishly designed contact forms, allows you to add the opening and closing hours, store locator for users to locate the nearest stores and helps businesses rank higher on Google.

#5. Sabai Directory Plugin for WordPress – Sabai Directory Plugin from CodeCrayon is the most suitable plugin for creating a location based business directory. The number of businesses that can be added are infinite, moreover you can sort out the categories to make it easier for the visitors to locate the exact business. To make the location easier, the addresses are displayed on Google Map. Each business can be given a name, picture and location and users are allowed to give reviews and ratings out of five. The owners can choose from various styling options for the map and there are no restrictions for users to leave their ratings and reviews.

In this way local business owners can collaborate to promote their business. Rather than solely relying on websites, this is a new and beneficial way of improving your visibility. Ranking for keywords in your local area boosts the SEO, hence this can also be made a money minting business.

Conclusion – If you want more visitors and customers, make it frictionless for them to find you online, make reservations and bookings and be directed to your physical store. These WordPress Plugins will accentuate the local businesses’ visibility.

6 free and premium plugins for optimizing a mobile friendly WordPress website

With more than 34% users browsing the net while on the go, your website has to be optimized to give them a friction-free navigation and experience. Google also favors mobile optimized websites in the search results, so for your WordPress website to survive this algorithm it has to be mobile optimized.

mobile friendlyTo allure the target audience into exploring your website and going through the product/services, it has to be intuitive, easy to operate and visually pleasing. Hire WordPress Developers suggests using the following 6 free and premium plugins to make websites mobile responsive.

#1. iThemes Mobile – This premium WordPress plugin allows easy creation of mobile friendly websites. The drag and drop feature makes it easy to create the mobile version along with basic font and color customization. Apart from smartphones, you can even create responsiveness for a number of other devices including consoles.

The extra features include – style manager, header uploader, four starter themes and provisions to create a customized theme.

There are two versions available – 1. Priced at $45 for 2 websites, suitable for bloggers and single website owners. 2. The premium version at $150 that offers unlimited licenses and numerous business websites.

#2. WPtouch – With WPtouch plugin you can replace the WordPress website with a mobile friendly version with just the content and nothing else to prevent distracting the visitor. The resulting mobile responsive website is neat and easy to navigate and read.

The basic free version offers styling options such as social media buttons, coding options, choosing colors and typography to name a few.

The reason why it is most popularly adopted (6 million downloads) is due to the fact that after installing the WPtouch plugin and activating it, the website instantly becomes mobile responsive even before you enter the settings dashboard. There is also an option of shuffling between the mobile version and the regular version.

There are three versions available – $49 for the pro version for a single site wherein the functions include – technical support, security and cloud themes. The agency package comes at $199 and the enterprise package at $349 with features that are ideal for developers who create sites for clients.

#3. Jetpack – Jetpack is a one-stop-hub for all mobile related solutions, right from making it mobile friendly to including contact forms, improving the site speed, integrating with the Google+ page profile and customizing with CSS.

This free solutions even offers the provision of customizing the template with CSS coding.

#4. WP Mobile Detector Plugin – Based on the device your users are using to visit the WordPress website, the WP Mobile Detector shows the text accordingly. So if the visitor is browsing via a mobile, the view is mobile friendly, if he is using a tablet, then the content gets re-arranged accordingly.

Apart from the 9 themes they offer, you can even customize the existing theme as per your requirements.

#5. Elegant Theme’s HandHeld plugin – This plugin works as an alternate layout presented to the mobile users. The user friendly interface allows display of content – pages and blog posts in an easy to read format.

To access this plugin, singing up for the membership of Elegant Theme’s is required ($89).

#6. Duda Mobile Website Builder – This free plugin after being downloaded and activated, the drag and drop of essential features can be easily performed to include the most important ones in the layout.

Hiring a WordPress website developing company? This is what you should ask them

Some WordPress website developing companies handle only the designing and development part, while most take up a monthly contract that includes everything from daily maintenance to Search Engine Optimization.

questions to be askedYour brand is the single greatest online identity, you need a creative, multitasking and efficient hiring wordpress development company to entrust the website to.

To hire the right one, here is a set of 9 questions that you need to ask the WordPress website developing company.

#1. Where can I look for your past and current projects – The suitable candidate should be able to show their portfolio on their website. This establishes their capabilities and if you are from a technical background don’t hesitate in asking questions about Java, CSS and WordPress. To check how they handle their projects, you can even contact the clients whom they’ve worked with and take their feedback. This gives an indication of their reliability, result driven efforts and whether they complete the projects in the given time frame.

#2. Which is your favorite website – This speaks volumes about their choice, the type of background, layout, navigation, user experience and graphics that they like and will follow.

#3. Which design, publishing and content systems will you use to develop and maintain the website – The WordPress developing company should be able to explain in detail the different technologies existing in the market and also the advantages and disadvantages that each one carries. Based on your budget and the size of work, they should suggest the best possible options. If you are from a non-technical background, the way they explain should allow you to get an idea about what they do comprehensively. For example, in case of WordPress, they should explain if they’ll buy a template and then include the content or start coding from scratch.

#4. What methods do you use for Search Engine Optimization – They should have the basic search engine optimization knowledge to take your website to the top pages of search engines. Using authentic content they should enhance the visibility of your website and this also allows the website to stay unaffected by the major search engine algorithm updates. They should be equally experienced with Google Analytics to measure the effectiveness of each campaign.

#5. Can you integrate extra plugins in the WordPress website – These days to outshine the competitors and stay ahead of the clutter, the WordPress website should possess third party plugins. This includes social media sharing widgets, banner ads, videos, sliders, Flash and extra graphics. First check if they use these in their projects and the time taken to deliver each of these.

#6. What is your approach towards the security of the website –The security of the website is of utmost importance. Ask them what all measures will they take if the website gets hacked and the systems on which they’ll take the data backup. They should have a clear strategy to fight against phishing, malware and security threats.

Moreover if there are any personal details to be entered such as the credit card number, ask them how they will protect it from information threat.

#7. How through you are with the copyright issues – Landing in between a copyright suit could be the worst nightmare. So ask them the source of the pictures, graphics and logo’s that they use, because it is too tedious to get stuck in legal woes. Will they use free image websites or paid sources?

#8. Who will be the owner of the website – Yes ideally since you are paying for the website you should be the owner, but it doesn’t always be so. Sign a contract that states that you are the sole owner of the website to prevent the future copyright issues.

#9. What payment and fees terms do you follow – These records should be set straight from the very beginning. Whether they’ll charge on per hour or monthly basis, if they’ll pay for the hosting and domain? Will they be working on weekends, weekdays and the payments made every
fortnight, monthly or bimonthly? Will they charge more for adding modifications and in case of late payments will they charge extra?

Building a WordPress website is almost equivalent to building a business, multiple aspects such as designing, hosting, navigation, UX, UI and visuals have to be taken care of. Set the terms straight from the very beginning so that there are no complications at any stage and the website gets developed of the best quality.

HireWordPressDevelopers help websites become mobile friendly

Google, the king of search rolled out an algorithm update of giving first preference to websites that are mobile optimized in their search results. In this age where most data is consumed by visitors browsing their mobiles on-the-go, no more can your website afford to have tiny text that has to be zoomed to read or excessive scrolling.

responsiveHire WordPress Developers have helped numerous websites cope up with this algorithm change, we’ve made their websites appear seamless on screens of all sizes. This is how we’ll optimize the mobile friendliness to drive sales and traffic and generate revenues.

#1. Include the most important features in the site’s design – Before starting the mobile friendly optimization, we first ask some basic design questions such as – What is the first thing a customer wants to see in the mobile website version, The most essential parts where the customer has to click and The most essential component of conversion?

Only after sitting and solving this query do we start our further work. The human mind has an attention span of 8 seconds, in those 8 seconds we have to make the website experience enticing and also convert them from visitors to potential customers. Since the website screen real estate is space constrained, we keep the most important domains that matter the most and helps in manifesting the website’s goals.

#2. We include the Checkout and Add to Cart at all prominent places – When it comes to designing a mobile responsive ecommerce website, Hire WordPress Developers keeps the “Add to Cart” before the customer reviews. The navigation has to be seamless and interface shouldn’t confuse the users.

If the purchase is not immediately made, then we use an “Add to Cart” popup to help them make the purchase and prevents the need to toggle to another screen. The popup is brightly colored and non-obstructive.

#3. Simplifying the navigation – On a computer the mouse helps in navigating the screen which is not the case on mobiles.

While crafting the mobile experience, we just keep the elements that the buyer needs to see. To champion this, we make the interface visual and intuitive. So if you are an e-retailer, we keep categories such as Men, Women and Kids on the main screen.

To keep the page clean of clutter, we compress the design and streamline it by moving the additional links and information in the product pages.

#4. The checkout is absolutely frictionless – When a customer goes through a long and tedious checkout process, there are all chances that he’ll abandon the cart. Hire WordPress Developers makes the checkout process frictionless with least number of barriers.

Rather than making the customers tap on a new screen and wait for loading, we take aid of scrolling checkout. To prevent the typos and checkout errors, we use auto-populate, reduce the keystrokes and number of fields. All this makes the online buying process seamless, frictionless and memorable.

Mobile users prefer engaging and buying from websites that offer a smooth experience, this raises the bar for designers and developers. Hire WordPress Developers follows the rule of adding bare essentials in terms of content, navigation steps, checkout and the overall framework to launch your website in such a manner that the Search Engines will love it!

This is why every ecommerce startup should invest in a good website?

Congrats for setting up your own ecommerce store, working hard for the past few months to set up a well-oiled business.

Well after getting the logo outsourced, the store designed by some relative who does part time coding you think that you’re ready to start your online ecommerce business, then you are totally wrong!

Over more than a decade, we’ve met entrepreneurs wishing to design their own websites and grumbling over the high rates of website designing.

ecommerceIn 2015, building a visually stunning, seamlessly functional and easily navigable ecommerce website is a must, not a luxury.

We understand that you are an entrepreneur operating with limited funds, accustomed to getting things done by yourself but in the ecommerce domain if you thing you can do everything by yourself, it is a misconception that will lead your business to doom.

Here is why every ecommerce startup should invest in a stunning website:

#1. Your web address is the single presence that you can have, so make it count to the fullest – Suppose instead of a website, you are opening a brick and mortar store. Being bootstrapped, the budget will be less, investments needed for the flooring, lighting, rentals and all costing to a minimum $100,000 to merely cover the physical expenses, and probably more.

Even after doing all this, the neighboring Macy’s and Ann Tylor’s will be far better in terms of presentation, interiors, and customer service, you’ll never be able to outweigh them.

While building an ecommerce website, this question won’t arise because ecommerce is a narrow domain, the customers will view you differently, not giving a thought to the Macy’s! There is a better chance to stand distinct online and make your mark even against the most prolific players.

So even the most beautifully website will cost not more than $20,000, compared to the brick and mortar store that I’ll make you $100,000 poorer yet not be as effective. So why not spend these dollars to make an eye-grabbing website that can be developed in a mere few months!

#2. How will you have a stunning ecommerce website? The first step is to go online and check your competitor’s websites, note down the points that you like the most. Once this is done, find out the leading ecommerce website developers in your area, check their portfolios, zero on the ones that you like the most, drop in a mail or pick up the phone and talk with them. Select from the developers that use WordPress.

After hiring the WordPress developers and once the website work starts, hire a professional photographer to click high resolution pictures of each of the product. Conversion rates are best when the images are of the highest quality.

When it comes to deciding the navigability, visit the websites that you like the most, ask the WordPress developers to choose the one that is least frictional and so simple that even a 3 year old can operate without any manual. Address the pain points that the existing players aren’t able to solve, this will differentiate your business from the competitors.

Make your website creative, distinct yet easy to operate and toggle.

#3. Go mobile –Make your ecommerce WordPress website mobile responsive. If the mobile experience doesn’t transform into an unmemorable mobile experience, then you are losing the biggest pie. Invest in a wowing ecommerce website, it’ll get you more visibility, more visitors and customers and ultimately get transformed into more sales.

We just talked you into building a stunning and equally functional ecommerce website, get it done immediately!

6 elements that are a must for every WordPress website

Irrespective of the scope, size or niche of your business, to have your own website is a must. Due to the flexibility, ease of use and alteration, WordPress is the preferred platform for most website owners.

Not having a website lowers the chances of being discovered by the global audience and local customers. A well-designed website enables even the smaller players to compete with the market biggies and gives every business owner a chance to prove his worth. The consumer market is ever so competitive, an aptly designed website increases your chances to overturn the market honchos and make an indispensable mark on the target audience and then convert them into loyal customers.

Essential wordpress pluginsHere are those 6 essential elements that every WordPress website should have. You are losing an essential share of the market pie if these aren’t instilled in your website yet.

#1. Let every visitor know what others think of your business – Reserve a place for your website to display the customer reviews. Display the best reviews over here, it influences the consumers buying decisions. According to a study performed by BrightLocal, in 2012 76% of the buyers’ decision was affected by positive reviews, while in 2015 this number has risen to 86%.

Consumers have become vocal in raising their voice against brands, one negative review can damage your brand, so the existing customers are major lead generators. Either add a plugin wherein the customer can directly write a review on your website or include a third party review plugin such as Facebook or Yelp.

#2. Spread the word about your business using WordPress social plugins – Your existing customers are the best brand advocates, satisfied users will spread word about your service.

To simplify the task for the users to share your brand’s favorite products, include social sharing buttons on your website. Imagine how much publicity your business gets when a customer shares your services or products on his social profiles!

Businesses can also connect with the consumer groups on social profiles, so include the links to most active social networks. The most effective and low-cost way to spread the name of your brand organically!

#3. Keep the WordPress website visually engaging – Visitors now expect websites to be visually stunning, ensure that your WordPress website appears engaging and interactive. The images and videos should be high-quality to take the experience to an all new level and delight the visitors.

Place high definition images about your products and videos explaining how your product solves the problems right on the home page. This distinguishes your business from the competitors and imparts a greater edge.

#4. Make the purchasing experience frictionless – If your business sells products then you should have an ecommerce website that makes the purchase easier. If your customers can’t come to your store, take the product right to their smartphones.

Many people choose second party ecommerce option such as Etsy or Amazon, however it is also another barrier to the purchasing experience. The best option is to include a shopping cart in your ecommerce website and then integrate it with a third party payment gateway. Investing in a WordPress ecommerce website gives the best returns on investment.

#5. Keep the content fresh and relevant – To show that your business is thriving and embraces the latest industry trends, keep the content fresh and relevant. People tend to trust a website with lively business pages more. If not all, the most important pages such as the home page should be regularly updated.

Include a blog that establishes your thought leadership and wherein regular updates about the product launch or feature tweaks can be posted. This also improves the search engine rankings because Googles loves to keep those websites that regularly update relevant content on the top ranks.

#6. Show that there is a person behind the website – The most overlooked aspect of a WordPress website is the lack of contact information. All businesses be it on the internet or the brick and mortar ones often lack the contact information on the website, this makes them loose credibility.

Before and while making a purchase, the consumer will want to get in touch with the back-end person. Include an email id, chat box or a phone number which appears prominently on the website and social media pages. Also include the official address on the website.

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