Will Becoming an Expert In WordPress Boost your Development Business?

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In every business, the most important thing is to find your potential niche. Becoming an expert in WordPress in a particular niche helps developers in multiple ways. Not picking a WordPress expertise domain might be costing your business heavily, we shed light on the pros and cons of establishing your expertise in a specific WordPress domain in this article. 

In this post we’ll see some of the pros and cons of selecting a niche, and being an expert in a particular WordPress niche.

First what is Target niche?

Target niche is a specific group to which a product or service is targeted. It can be defined by a requirement, service, price range or a demographic.

As a WordPress engineer, you can pick a corner based upon a specific vertical. Focusing on a particular industry, calling or exchange – for instance dental specialists or law offices. Spend as much time as you can in understanding the ins and outs of this segment and the best design best practices. 

Pros

You have already started your business with higher expectations. There are millions of websites built on WordPress and becoming an WordPress developer is difficult and the toughest task is to attract clients. Number shows that in US alone there are 141000 web developers. By targeting the niche market and becoming an expert in WordPress, you’ll be able to charge higher for your services. Being a master in a field will help to get more business specific to that industry. Business owners like to see the expertise and confidence for your skills and that gives you an advantage.

Cons:

There’s always a bad side of the good idea, targeting a niche has some cons. Fear of losing ongoing projects is common among today’s developers when they are targeting the niche. Sometimes they end up targeting wrong niche. If you choose a business field which doesn’t give results then choose another field. It is a trial and error method, keep trying and measure the results. Nothing is wrong in changing the industry as required.

However if you are already established in a niche, it is not advisable to shift the industry.

After deciding the specific niche for your business, what are the next steps to be followed to target your potential clients?

Make a list of your previous clients:

Take a look at who are your clients and the industry they are coming from. Take into consideration which clients will give you a balance between profit and low maintenance.

Do you have an Expertise?

Use your educational experience in your business. Research and try to understand your customer’s business. The more you know about your client’s business, the better service you’ll be able to provide.

Check: Is there a profitable market in that field?

Do thorough market research. The target market you are considering is growing or not, is it in a profitable business?

Who are your competitors?

Competition makes us work harder and provide the best service. Research into the areas that they might be missing out and improve services in that particular field. Look for something better that makes you to stand out from the crowd.

Can you give ROI?

Are your services affordable by the target audience and can you justify the rates you charge?

Except for WordPress developers who have officially assembled a self-managing and beneficial business, selecting or refining your specialty business sector could be one of the best decisions you’ve ever constructed.

Have you chosen to spend significant time in a specific niche for your WordPress business? Which is your field of expertise in WordPress? Become an expert in WordPress in a particular niche and see how it boosts your business. 

10 Most Useful WordPress Plugins for E-commerce

According to a Forrester research, the ecommerce sales are predicted to touch $414 billion by 2018. The perks of having an ecommerce store includes – wide range of product options offered at the most comparable rates that are lower than the brick and mortar stores, 24/7 shopping and most often free shipping.

ecommerceWordPress is the most powerful yet free and open source CMS tool available in the market to build your ecommerce store. More than 25% of the total websites are on the WordPress platform. The main reason for this is because of availability of a huge number of plugins both free and paid that allow complete customization of the ecommerce store.

In this article, Hire WordPress Developers has prepared a list of 10 most useful WordPress plugins that ecommerce stores should be using.

  1. WooCommerce:

Woo-commerce is the plugin you need to build your own E-commerce store on your WordPress site. Over 2 million of downloads and 4.1/5 ratings shows its usefulness. It has everything from PayPal gateway to Google analytics. And it is available free to download.

  1. WP E-commerce

WP E-commerce is an ecommerce platform wherein other WordPress plugins can be integrated. Customization of HTML and CSS is possible thereby giving store owners a full control over their online stores. The uniqueness of this plugin is, its streamlined checkout process. It can support multiple payment gateways including Google wallet, Blue Pay and iDEAl.

  1. iThemes Exchange

iTheme exchange is simple E-commerce plugin which provides simple interface. Moreover in a matter of minutes your ecommerce store gets started. This interface allows you to add products easily. It also provides PayPal, Stripe integration and custom management so that you can run your store the way you wish. The pro version of iTheme exchange supports 24*7 customer support.

  1. JIGO SHOP

Jigo shop enables conversion of a WordPress website into a dynamic ecommerce store. Addition of multiple products, affiliate products and digital products is possible. Another feature, this WordPress plugin for ecommerce sets a stock threshold and when the stock is below this limit the store owner is informed, thereby ensuring that your store is never out of stock. It also offers a stock tracker and sales report with store performance.

  1. EASY DIGITAL DOWNLOADS

Easy digital downloads plugin is made to sell digital products. It provides multiple download options with bundle purchase options.

  1. SOCIAL COUPONS FOR WORDPRESS

This plugin is useful to provide reward to your customer whenever they share your product or service on social media. This WordPress plugin for ecommerce is compatible with WooCommerce coupon system. The plugin also supports all social media networks such as Facebook, Twitter, and LinkedIn. Whenever a customer shares a page as they buy your product, a coupon code is automatically added to their cart. It helps in spreading word of mouth about your brand and the offers created.

  1. KISSHERDER

If you need to run your business successfully then you need to track your customer’s behavior by using analytics platforms. Kissherder is one of the analytics service plugin made by Kissmetrics. With Kissherder you can track the way a customer interacts with your website and his activity on your ecommerce website. You can either add the KissMetrics API’s or buy any of their 3 paid plans.

  1. WOOCOMMERCE CURRENCY SWITCHER

WooCommerce currency converter detects currency as per customer’s location. It gives customer the option to choose their country currency and gives them a great user experience. Expand the reach of your business to a global level using this plugin.

9. Woo-Commerce Delivery Time Picker for Shipping

Advertising does not end when the purchaser gets to your e-store. It doesn’t end when they buy your product. The customer service you offer to the purchasers is a colossal piece of your promotion, and this plugin helps to take your after-deal client administration to the following level!

This WooCommerce add-on allows your clients to pick the conveyance date and time for their items on the checkout page. You can confine dates and date ranges for transportation. WooCommerce Delivery Time Picker for Shipping has a 3.68/5.00 rating and available to download for $15 dollars.

10. Clicky by Yoast.

Clicky by Yoast is another plugin for your web analytics which can be integrated with your WordPress ecommerce website. Your marketing campaigns will be more effective when the WordPress dashboard has analytics plugins which show the results over multiple platforms as well as the places from where the traffic is coming.

Cloud Computing is the Next Big Thing in WordPress

Cloud Computing, a revolutionary invention has increased the storage capacity and speed, empowering the relentless growth in the Digital world. The main three characteristics- scalability, redundancy, and availability made it as a highly successful model to provide Infrastructure as a Service (IaaS) on the internet today. Currently Amazon’s AWS and Rackspace are big bulls in the cloud computing market.

Cloud Computing with WordPressThe scaling of cloud computing technology makes it a difficult task to write its significance in a single page. Start with Wikipedia if you want to know the basics.

The branch of cloud computing that deals with the web hosting is known as ‘’cloud hosting’’. In this post you will learn about cloud computing and its key advantages and why relying on a single server to host your website is no more needed.

Let’s have a brief about the main three key elements of cloud computing in reference to cloud hosting.

  1. Availability:

The cloud gives accessibility through repetition. In more straightforward terms, information and site have been replicated (or duplicated) to numerous servers. On the off chance that one of them fell, the information would be served by the other. The more you pay, reduced are the chances of failure.

  1. Scalability:

If a situation arises where you are expecting an activity spike (for a limited time) and you required a considerable measure of additional server assets for a day or two. Conventional facilitating organizations charge noteworthy sum for the same because they have to distribute new assets for you. Or else if the requirement is more than what a local host can provide, you need to find and try some more effective asset such as a VPS or a committed server.

Most of the times the promotional offer is for a few days, once the offer is over you still need to pay for the base period- a month mostly. But with cloud computing, you pay as you go!

With cloud hosting, you can scale up the server when the traffic is high, pull it down once the traffic returns to normal. On different words – dynamic scaling is a possibility. Cloud hosting make it possible to scale up the server outfitting it with bigger resources enough to handle the extra load, and generally as the movement is over, we could minimize them. Pay for the time you utilize the resources. Cloud computing has removed the need to move web hosts or rent resources for least measure of time. This is a win-win situation for both the clients and the host providers.

  1. Load Balancing

The fundamental thought of load balancing was to rapidly expand the allotted assets of a server to handle extra load. It utilized the same guideline of element scaling. Some cloud facilitating organizations offered automated burden adjusting. Regardless of the fact that your server wasn’t prepared to handle substantial volumes of movement, the controller would consequently distribute enough resources to handle the extra activity. Your site never goes down.

An example –WP Engine

Most WordPress developers and clients oversee the advantage of cloud hosting, hence we Hire WordPress Developers have penned down the immense usability of this cloud technology. A recognizable sample for WordPress clients would be overseen WordPress hosting. Consider WPEngine – it’s arranges are in light of the quantity of every day site visits. In the case of a movement spike, your site would not go down. WPEngine would utilize burden adjusting to scale up your server and serve your guests with unhindered execution. In case of traffic spike, you’d need to pay an extra sum for the activity spike.

9 Most Popular LinkedIn plugins for WordPress

According to a report by Statista, LinkedIn has 364 million members in the first half of 2015. Getting a greater visibility on this huge a network will surely drive traffic to your WordPress website, drive more leads from your content marketing, connect the WordPress website visitors to your LinkedIn and get more followers for your company page.

9 Most Popular LinkedIn plugins forHere’s the list of 9 most popular LinkedIn plugins for WordPress your WordPress website needs.

1. WP-LinkedIn:

WP-LinkedIn is a popular WordPress plugin that bundles many different LinkedIn related functions in one complete package. Each of these functions can be used with the post or a page with separate shortcodes. This free plugin allows you to embed your LinkedIn profile in several locations across your website.

2. WP LinkedIn for Companies:

This plugin helps to connect your LinkedIn company profile and updates from your WordPress website or blog. Details such as your company profile, product and service updates and company cards can be displayed on WordPress site you manage.

3. FB LinkedIn Resume:

With this plugin your entire LinkedIn profile or parts of your LinkedIn profile on the WordPress website. The shortcode can be placed either on the sidebar or around the entire website.

4. WP LinkedIn Multi-Users:

An extension WP-LinkedIn for companies, if there are multiple authors posting blog articles, this plugin fetches the LinkedIn information of each of the authors.

5. FP LinkedIn Profile:

To add a tinge of creativity on your WordPress website, make use of FP LinkedIn profile. It embeds a profile summary card into a page or post in your WordPress site. The plugin has following customizations: profile name, the title, and the profile link can be set to your preference. You can also customize display format of the summary card and choose whether you want to use icons in the card.

6. LinkedIn Auto Publish:

LinkedIn Auto Publish is a unique plugin that does exactly what the title says, it automatically publishes text to your LinkedIn profile. If you are into the business that doesn’t give time to update your social media than choose this plugin as way to updates the WordPress blogs on your LinkedIn profile automatically.

7. WordPress Social Ring:

This plugin allows you to place social media share buttons including LinkedIn on your WordPress site. These buttons are displayed above or below the content as per your preference and posts are shared on Facebook, LinkedIn, Twitter and Google+.

8. WP LinkedIn/Buddy Stream Integration:

This LinkedIn plugin allows you to integrate WP-LinkedIn and buddy streams plugins to your WordPress website. You can install more than one profile after the plugin installed. The plugin can be activated from the WordPress dashboard.

9. LinkedIn Profile Badge:

This free LinkedIn plugin has LinkedIn profile badge which is displayed everywhere on the WordPress website. The thumbnail has your profile picture, name, position and company name and redirects the readers to the LinkedIn page.

With the growing importance of the LinkedIn platform in sharing business connections, it is crucial that your WordPress website or blog is able to integrate with your LinkedIn profile.

From all this plugins listed, which do you think will be the most useful to your site? Let us know in the comments below.

10 Tips To Optimize Your Company’s WordPress Website

A greatly designed website that is search engine optimized, accompanied with third party plugins and Content Management Systems is more beneficial when it is optimized. Failing to optimize your WordPress website will ensure that the search engines ignore the website and it fails to appear on the top rankings. Every website, including the WordPress – the best CMS available in the market and with an in-built SEO needs to be optimized.

woman-working-on-laptopIn this article, we have listed 10 effective ways to use WordPress to your benefit.

1#. Content is the king – High quality content along with an organic mention of the keywords is the best way to optimize the content for the website. However write it for the visitors and not just for search engines.

2#. Title optimization – The title, the contents for your page title <tag> is one of the most important factor to consider for ranking the websites in search engines. SEO experts suggests that your title should not exceeds to 70 characters and include the keywords in the title. It should be descriptive and can give emotional response.

Put your brand name at the end so that people can identify you from the search queries.

3#. Install a Cache plug in to speed up your website – Cache’s improve the loading time of the websites and the page speed is an important deciding factor for search engine rankings. Your website should load within two seconds and a tool Pingdom should be used to measure the load time of the WordPress website.

Popular caching plugins include WP Super Cache, W3 Total Cache and WP Fastest Cache. All three plugins are available for free.

4#. Image optimization- Images can take up a lot of storage thereby making your WordPress website slow. Image optimization is done by compressing the images and this intern benefits the SEO. Plugins such as CW Image optimizer and WP Smush.it are used to compress the images without compromising on the quality.

5#. Empty out the trash – After version 2.9, WordPress providesan in-built trash can feature that easily allows you to delete your blog post revisions and spam comments. These also take up considerable space and should be regularly deleted.

By default, WordPress will delete the items in the trash after 30 days. This can be reduced by editing the wp-config.php file.

6#. Use Gzip compression – Gzip compression allows your website page to be transferred to a browser at up to 70% of its original size. Gzip can be enabled from the wordpress option page. Open www.yoursite.com/wp-admin/options to enable Gzip, and change the value from 0 to 1.

7#. Use search engine optimized Themes from WordPress store – Search engine optimized themes make the task of search engines to crawl through the source codes easier. It simplifies your task of getting a higher search ranking, thereby helps in gaining an edge over competitors.

8#. Integrating email plugins – With an email list your content is guaranteed to reach out to the target audience. If your content solves the pain points of this segment, there are more changes for them to opt for your services. MailChimp and Aweber can be integrated with your WordPress website as the email subscriber software’s.

9#. Integrating social media buttons with the WordPress website – The more the number of plugins on your WordPress website, the slower the loading speed. So choose the most important plugins, one among them is the social media sharing widget. It aids in making your content easily sharable. Instead of including links to all social media accounts, add only those on which you are the most active. Digg Digg and Shareholic provide such social media share plugins.

10#. Antispam plugins – Shady and spamy comments can harm your search engine rankings and take up considerable space database size. Use  antispam plugins such as Akismet or Antispam Bee.

9 Most Useful Free WordPress Plugins for Pinterest

With the ever increasing number of B2C business targeting women, it is essential for your brand to be super active on Pinterest. According to a report by Pewinternet, 44% of the US women were using Pinterest in 2014. Your website is the best place to redirect the visitor and a regular user to your Pinterest page, in-lieu with the same WordPress has a list of 9 amazing free WordPress plugins for Pinterest. Embed them on your WordPress website and you’ll see steady traffic on your Pinterest page.

9 Most Useful Free WordPress Plugins for (3)#1. “Pin it” for images – If your website is image rich, this free “Pin it” button will be of great help. It is visible on the top of the image and when the user clicks on it, he is redirected to your Pinterest page from where he can either repin it to his storyboard.

#2. Pretty Pinterest Pins – This widget is free to use, easy to operate and allows creation of a Pinterest board that can then be shared with the WordPress readers. It can be placed either on the posts, page or as a sidebar widget.

#3. Pinterest Widget Builder – This widget is made by the Pinterest team that allows readers to follow you on Pinterest right from the website, enables them to Pin your image on their website and also allows adding the “Pin” widget on the iOS and Android app.

You can set it up in the following steps – There are 4 options “Pin it”, “Follow”, Pin widget, Pinboard widget and Profile widget. Select from any of those, add the HTML code provided by Pinterest into the WordPress and select where you want to place it. No technical knowledge is needed for this, it can be done by any person.

#4. Pinterest Follow button – This is another free Pinterest plugin that comes with 8 button options to choose from. Simply add the short code on the WordPress website, it can be places on your posts and pages. By clicking on this button the reader can follow you directly from the WordPress website.

#5. Easy Pinterest – This is a fixed width (300 pixels) free Pinterest plugin that can be displayed either on the sidebar or the foot areas of the website. It shows your recent activity on Pinterest and is refreshed once a day to update the images you add on Pinterest.

#6. Pinterest RSS widget – Another free Pinterest plugin for your WordPress website, it has an option to share your latest pins with the readers and include a “Follow me” button on your WordPress website. Thus the people who like your content and images can easily follow you and each of your future posts will be seen by them.

Customization options include the thumbnail size, the number of pins to be shown and the specific Pinboard that you want to display on the WordPress website. You can also add the title to be shown under a Pin.

#7. eeWee Plugin for Pinterest –  Another free WordPress plugin for Pinterest, the eeWee shows thumbnails of the latest pins you’ve added and from each specifically created board on Pinterest.

It is possible to change the width of the image thumbnail and button are placed below the images that shows the user your Pinterest account thus aiding in sparking his interest in following you.

#8. Pinterest for Galleries – A product of Wishpond, it enables cross promotion of the visuals on the Facebook page and WordPress website. Its set-up is easy, you just need to enter the Pinterest username and password and the system integrates it with WordPress. The boards and pins can be embedded and showcased in the same way as they appear on your website.

#9. Pinterest Badge – This free Pinterest plugin places the Pinterest plugin in the sidebar of your WordPress website. The latest added pins are shown in the thumbnail format, there are 9 types of thumbnail badges to choose from. You can show the number of followers who follow you on Pinterest along with a follow button.

5 WordPress plugins to boost the success of your website

WordPress is the favored content management system for 25% of the online users. In all likelihood your favorite websites will be powered by WordPress. According to a report, a total of 15 billion web pages are visited by 409 million people across the globe. The WordPress users produce 43 million posts and receive 58 million comments each year.

Success(19)Statistics show that content is produced in amount much larger than what can be handled, hence it is crucial to reach out to the respective sector and provide them with the exact content that they are looking for. Your website needs to stand out amid the crowd, attract the visitor, convert them into leads and retain them. Expanding the reach of your website, doesn’t mean that you always need a technical co-founder.

Hire WordPress Developers will be your technical WordPress partners and ensure that your website has all the necessary WordPress plugins required to take it to the next level of success by making it reach the maximum mass of the target audience.

In this article we present a list of 5 WordPress plugins essential to boost the success of your website by many folds.

#1. Chartbeat – Getting thousands of page views is just the starting, you need to monitor each aspect such as the engagement, bounce rate, average time on the website and return rate. This gives a comprehensive idea about the loopholes in the website.

Chartbeat is a real-time WordPress analytics plugin that shows data about how the visitors are responding on your website, thereby enabling smarter decisions on ways to capture more leads, retain them and transport them to the most important pages. This plugin will help in bringing new visitors, retaining existing ones and converting more leads.

#2. OptinMonster – Leaving aside the newbie of marketing called social media marketing, email marketing is still the oldest and most effective form of online marketing. To grow your subscriber list, you need email optin forms which are visually appealing, allow A/B testing and are accompanied by inbuilt analytics.

OptinMonster has an email signup option, A/B testing, analytics and has a multitude of layouts to create visually stunning email signup forms.

#3. Polldaddy – Polldaddy is an advanced survey plugin, more powerful and sophisticated than the existing players. Engaging surveys are a more practical way to build and iterate products based on the audience response and give a better proof about the functions more used or less preferred by the users.

The response obtained from these surveys give a better idea about the product features, customer service and customer response thereby a fool proof way to modify the product.

#4. Shareholic – After producing content, the next step is to share it on social media and take all measures to make it go viral. Shareholic has social media share buttons that are installed on the website and the blog, thereby making it easy for the readers to share the content on various social networks.

The social media share buttons can be customized, to make them stand out and encourage the audience to share the content in their network.

#5. WPtouch – According to eMarketer, 4.55 billion people used their mobile phones in 2014, and according to the latest Google algorithm, websites that are mobile responsive will be given the highest priority on search engines.

It is estimated that by 2017 33.33% of the world population will use smartphones. As more and more people are using their smartphones to browse the web, it is vital for your website to provide a seamless experience on all devices. WPtouch is a WordPress plugin used to make websites responsive for smartphones and tablets along with numerous extensions to make the mobile experience an unforgettable one. Capturing leads from mobile users is no longer a task with this plugin.

5 Browser Testing Tools for a WordPress Website

Creating a WordPress website is an amazing job, it involves coding, selecting the graphics, the UX/UI and deciding the icons and navigation. After the WordPress website is ready, there comes browser testing, which is as important as picking up a domain name and rounding up on an amazing user experience.

TestingWhat is Browser Testing?

Browser testing is defined as checking the appearance of your website on different browsers such as Chrome, Firefox and Explorer. If not optimized, the WordPress website looks different on each of these, so by testing the browser appearance do we come to know how it is visible to a visitor from numerous browsers.

If you haven’t performed browser testing, the first thing to do is to find the browsers from where your users access the website.

Importance of Browser Testing

People access your website through multiple browsers, if the content is not properly visible on either of these or inaccessible, then you are losing a mammoth chunk of business.

Factors that Make the Website Look Different on Each Browser:
The 3 main variables that make your website look different on each browser include:

  • The hardware that the user uses – The type of graphics card, color and display resolutions differ in each hardware.
  • Software – The OS and the fonts being used
  • Old browser versions – Many people do not regularly update their browsers, this leads to inability to access the website.

Set-Up for Testing

The browser testing set-up involves:

  • Testing browsers – Testing on Windows and Mac browsers
  • Testing devices – Testing on smartphones, desktops, tablets and laptops
  • Synchronization of browser tests – Carrying out the same tests simultaneously across multiple devices
  • Software debug – Debugging of the website when the right click isn’t likely
  • Testing of screenshot –Instant viewing of the snapshot
  • Resizing tool – Size of the screen being used will vary

Browser Testing Tools

Irrespective of your level of technical expertise, these tools are made for all, right from novice users to professional WordPress developers.

#1. Browserling – Browserling is easy to use, moreover being live there are no security concerns. Type the url and choose the browser that you wish to view the website in. No plugins are required and the results are instantly shown.

This tool is ideal for those who’ve just started their first website as the website can be quickly checked and the selection options are very few.

#2. Ghostlab – With Ghostlab, you can see the user experience in on multiple browsers. An immensely useful tool for beginners, this is a plug-and-go tool. They provide a customization option and for all those looking for simultaneous testing and debugging, this is the best tool.

#3. BrowserStack – This browser testing tool supports 300 browsers and smartphone devices (yes there are 300 combinations of smartphones and browsers being used by your audience!). It is operated online so you don’t have to install it and check the browser appearance on the go.

BrowserStack shows your browser’s appearance on multiple devices, even those whom you can’t access. The browser appearance and performance can be seen by this tool.

#4. Saucelabs – A multitude of tests to detect the issues are run, but if the issues are not spotted, then it can be very frustrating to troubleshoot the issue.

With Saucelabs, when the problem is detected, you can immediately jump into it, work on it, fix it and then carry on the testing.

#5. CrossBrowser Testing – Browser testing is a combination of checking how the website appears and performs on various browsers along with testing the working of plugins and apps and the site speed.

With 1000 cross combinations this is a multifunctional browser testing tool wherein a person can see the performance of this WordPress website from multiple angles such as apps, plugins, browsers and operating systems. As a one stop tool that offers automatic screenshots, live and login testing and testing on various mobile platforms.

Browser Specific Tools

Each browser also comes with specific browser testing tools.

  • Firefox – Its Responsive Design Mode allows you to see the content area without altering the screen size. The menu is in the Web Developer section.
  • Chrome – The Google Chrome DevTool also shows how your WordPress website performs on a mobile site.
  • Screenfly – This tool shows your WordPress website on different screen sizes. Right from TV, laptop, smartphone to desktop, the device shows how it appears on different resolution screens.

Wrapping up – Creating a great reputation includes delivering a memorable experience to your viewers and browser testing is an integral part of this process.

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