12 must-have tools and WordPress plugins every freelancer must use

A freelancer has to don multiple hats, the idea of being your own boss sounds fancy but then it’s a tough task. He has to be his own marketer, pitch new clients, co-ordinate with the existing clients, work on the assignments and take care of the finances.

WordPress is preferred by freelancers as their online platform, one reason being that there are a number of tools to help them accomplish their tasks more efficiently. These tools make you more productive and save your time from the other distractions.

We present a list of 12 must-have WordPress tools that every freelancing must be using to kick boost his productivity to utilize most of the time spent working.

#1. CollabPress WordPress Plugin – It is always a time wasting task to shuffle between different task managing tools. The CollabPress Plugin places all your projects and task management tools into a single WordPress dashboard. To make your task easier, you can add and edit the projects and generate shortcodes to simplify the tasks.

#2. LastPass Password Management – Be it a freelance WordPress web designer or a blogger, they have to remember numerous passwords. Although Google Chrome saves your passwords, it is not secure because in case of hacking this practice will ruin your website.
This plugin is responsive and works on all devices and securely saves all the WordPress passwords.

#3. Editorial Calendar WordPress Plugin – For a person running a WordPress blog, the Editorial Calendar WordPress plugin is the most useful tool wherein you can schedule the posting of articles, remember the websites where posting has to be done and this helps when a person has to maintain multiple sites or a single site where multiple writers post.

#4. Google Apps – This isn’t a WordPress tool yet it is essential for people working on WordPress. With Google Apps you can directly work online and the data gets automatically saved in Google Drive hence preventing the extra backup work that was required in bulky word processors. It allows you to work offline and get it synchronized when internet is available.

BackUpWordPress and Google Docs to WordPress enable you to publish the content on WordPress without having to copy paste it. These tools directly take the backup in Google Drive.

#5. Asana Task Manager – This is the most popular team collaboration tools. WordPress users must use this tool to collaborate with the team members, clients and to keep a tab on when the following assignment is due.

#6. WP invoice – Many people use third party invoicing tools but the WP invoice saves money and efforts. You can easily create invoices, add a payment system and deliver the bills and invoices to clients.

#7. Google Analytics by Yoast – The Google Analyst by Yoast shows the audience demographics, click-through rates and the blog posts getting the maximum visitors. Based on these data you can craft content according to the audience’s pain points.

#8. Canva Image Editor – Images convey a message thousand times more effectively than words. For all the non-graphic designing people, this tool is the easiest way to create engaging pictures and thereby increase the number of visitors and click-through rates on your WordPress blog. Canva Image Editor is used by most of the WordPress users to generate images.

#9. MailChimp – MailChimp for WordPress plugins enables you to create and send emailers to the readers and clients. You can either send some free content or the regular blog posts to the people who’ve signed up for the email alerts and it is these people who are the most loyal readers of your content. They have a free and premium plan.

#10. Buffer App – Every freelancer knows the importance of social networking, sharing of curated content on these platforms and the ordeal of having to find the best content to be shared here. Buffer is a social media sharing tool that finds niche related engaging content and posts it to the social networks. You can even have the posting scheduled based on maximum engagement and the tool does it for you.

#11. Trello – Trello the task management tool is not a WordPress plugin but is very useful for WordPress users. It is widely popular for the simplicity and simple user interface, you can bring the whole team to this dashboard and assign tasks or create boards for information that is then shared with the client.

#12. Dropbox – A cloud storing tool that can be accessed through all devices. Files, images and documents can be shared with clients through Dropbox. Shuffling your work from one device to another was never easier!

16 powerful reasons to host your business website on WordPress

WordPress is the most widely used content management system (CMS), being used by more than 74 million sites that gather 14.7 billion page views per month (twice the global population). According to a report, WordPress is most used by business websites, irrespective of the size of the business.

simplify-wordpress-businessHere are 16 powerful reasons to host your business website on WordPress.

  • Its’ free – There are no hidden charges, even if your business scales up and the traffic increases. So if your intention is to simply start a blog or launch a business, WordPress will be free for your use. Being open source, you can alter the codes to align with the business needs.
  • Simple to install – Unlike other content management systems, you don’t have to wait for the system to get installed and configure the add-ons. After installation it directly starts running.
  • Flexibly – This is the best part of WordPress. With a number of extensions and third party plugins you can seamlessly run a blog as well as an ecommerce website. It is agile enough to meet all your needs.
  • SEO friendly – WordPress’s framework is comparatively easy to crawl, so most search engines prefer websites powered by WordPress.

The WordPress SEO by Yoast is an inbuilt plugin that simplifies the SEO task for the website.

  • Utmost safety and security – Being the most widely used CMS, it is greatly targeted by hackers. They take stringent security measures (constantly update their softwares), you too can practice it by not downloading a WordPress plugin from an unknown site. From the release of version 3.7, they have an auto security update feature.
  • Customization – With the plethora of features and plugins available, you can change the entire look and appearance of the website. They have more than 34,000 plugins, you’ll never be short of choices.
  • Ample support – WordPress has a strong community that helps fellow users solve their queries and pain points. If you are struck on any point, there are ample resources and forums where questions can be posted and answered.
  • Easy multimedia hosting – With WordPress it is easy to add a multimedia file in a post or page and editing of files and images is dang easy.
  • It is responsive and mobile friendly – You don’t have to employ special workforce to make the website responsive, it is already mobile friendly and works flawlessly on screens of every size.
  • Integration with other platforms – It is easy to integrate a WordPress website with MailChimp, AWeber and numerous payment platforms to give an additional enhancement to your online business.
  • Easily manageable – To keep your website renewed and safe WordPress has an auto-update that notifies in case of theme and plugin updates. You don’t necessarily need a technical aid, it can be easily managed by a non-technical person.
  • Easy way to make money online – WordPress offers numerous solutions to start your online business, be it blogging, personal website/business website or an ecommerce store. Many entrepreneurs have made successful empires with their online businesses and so can everyone out there.
  • Saves many bucks – With WordPress, if you are in the bootstrapping phase you don’t need to hire a special developer. Iterations can be made by yourself and there are numerous resources to help you learn the coding.
  • You don’t have to stick with a single hosting provider – WordPress works perfectly with every server, so in case if you are tired of a lousy hosting provider or feel the need to upgrade to another one then it switch can be easily performed.
  • Resources to make the website look fresh – If there is a festive season round the corner and you feel like including some free ebooks or promo codes, it is as simple as a breeze.
  • Scheduling posts in advance – Running a business includes multiple tasks, so WordPress offers the option of scheduling the posts. So you can optimize the times when the website gets the most number of visits and schedule the posting of a blog accordingly.

WordPress is one of the best platforms for business. If you are looking to build a strong online presence or looking for a switch, WordPress is the ideal and the most powerful option.

5 split testing tools to generate awesome conversion rates

Congrats for developing the best website out there, you truly deserve it after spending hour on choosing the best designs, researching on the best industry practices and shelling out monetary resources for the same. But then what is the guarantee that those practices will turn out to be the best for your website?

There are resources out there suggesting the best practices for developing and designing a website, but the effectiveness of each of those is different for each business. What gave excellent results for one niche will not necessarily reap the same for your business.


So to check out the effectiveness of the suggested best route, you have to try out each of the mentioned practices, divide the designs into two or more groups, test them on a separate group of audience by funneling one group to one version and the other percentage to the other iteration and measure the response, engagement and click rates that each of the version gets. we help you decide from the following 5 split testing WordPress plugins to choose the right one for your website’s A/B testing.

  • Nelio A/B testing – This plugin helps optimize the website design, content and mends the conversion rates.

Every aspect of the website can be optimized, right from the small text size tweaks to the bigger changes such as testing headlines, themes, call to actions, widgets and layout options on two types of posts. An add-one, they provide heat maps to see where the visitors’ attention lurks the most.

Also, the system integrates the controls into your WordPress admin panel, preventing the need to learn any new controls. These testings’ are hosted on the Nelio servers so that you don’t face any system slugs or slowdowns while the testing is getting done and results being generated.

They offer a 14 day free trial period and at the end if the results are satisfactory you can switch on to the paid subscription plans.

  • WP Experiments – You can set multiple A/B testing on your WordPress website, to come to know the elements of the website and post that make the best conversions.

This includes content variation (wording, images, styling and formatting) and coding changes by altering and including a custom JavaScript code for varying the website experiments.

This plugin’s specialty, while the tests are running it automatically lowers the number of times the poorest performing options are shown to the audience.

This comes with a 14 day trail version to check the effectiveness of the optimization process.

  • Title Experiments – This WordPress A/B testing plugin is the lighter version of WP Experiments created by the same developers of WP Experiments.

You can test the blog post headings to see which ones grab the maximum attention of the readers.

Apart from split testing tools, it helps in making you a better title editor, a skill that’ll definitely help you.

  • Simple page tester – It allows you to optimize an existing page or post to be either tested against a modified copy, an existing page or a new one.

The free version presents the data about the number of visitors each of the testing page has received. To get more insights about the conversion rates you’ll have to buy the premium version.

  • WordPress Calls to Action – Create calls to action with this plugin and these can then be tested against each other to find the ones that receive the most attention.

These A/B testing includes – social media plugins, templates, mere links and calls to action that can then be customized via the appearance settings. It also allows addition of custom message that can be done with WordPress editor.

These CTA’s can be inserted in the blog posts and other web pages.

Wrapping up – The above mentioned WordPress plugins will help you make minor changes such as A/B testing for titles or to deep dive into optimizing each element of the website.

4 factors to be kept in mind while choosing WordPress hosting

After finally deciding upon your business, the next logical step is to set up an efficient WordPress website and start compiling resources. What comes next is to select a hosting partner, the home to your website that will help scale up your business globally.

There are more than a million hosting solutions out there are you need to select the right one for your business. Choosing the wrong one can create additional migraines that are totally not required.

Choose the Best WordPress Hosting Service?

Choose the Best WordPress Hosting Service

In this post we give insights into the 4 factors to be taken into consideration while choosing the host for your WordPress website.

#1. Cost – The first impulse for every entrepreneur when he looks at the hosting is to opt for the less-expensive option. While the proposition of saving bucks has a tempting appeal, rather than jumping into the cheapest option first look into each of the features the hosting offers.

Factors to be considered include – health of the server and superior quality support. Dot get lured into cheaper options, for a small WordPress website choose the hosting between $4-20 as there is no need for a pricey $90 or a $1.99 hosting.

The unlimited traps out there are just there to lure you, nothing is actually free and if your website is small it’s alright but once it starts attracting millions of visitors and scales up, the host will politely nudge you to opt for higher versions.

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7 essential things to be considered while zeroing on an ecommerce solution

With the increased number of online resources, it is no more difficult to build an eCommerce store. Curate all the separate parts and tada, there’s your eCommerce store is ready. What will bring this store to doom? Nothing is really planned, components are simply placed in a haphazard way often resulting in cluttering of the store, confusing the visitor and various back end problems.

Right from the time the idea of an eCommerce store strikes your mind, research into every factor surrounding the store should start. The first step is to define the purpose of your e-store – is it to gain visibility and establish a thought leader and/or to increase the sales. Select the wrong eCommerce solutions and before long the shutters will be closed.

wordpress plugin for ecommerce

wordpress plugin for ecommerce

In this article we focus our spotlight on the 7 essential things that should first be considered while zeroing on the optimum eCommerce solution.

#1. Be ready to pay – Good things don’t come cheap. Yes it is perfectly alright to be on a bootstrapping mode, but that shouldn’t be reflected while zeroing on the eCommerce solution. Taking the example, why spend numerous hours trying to put together petty issues when they can be easily fixed up using premium support!

So in order to supercharge your online store, there are a number of third party plugins and extensions available which are not exactly cheap. So before starting the development of the eCommerce store discuss the requirements with the developer to include the features that are needed and that you wish to include. Following this will aid in determining the budget and there will be lesser need of iterations.

#2. Choose a responsive eCommerce solution – Gone are the days when users would browse through a shopping site via their smartphones and make the purchase via laptops/desktops/tabs. With most of the eCommerce solutions having become responsive on all screens and devices the users now make purchases via any and all screens. So choose an eCommerce option that is responsive and mobile friendly. You don’t want to lose a customer because he couldn’t pay via his smartphone.

There is a huge amount of material out there that advises on the industry best practices but at the end of the day don’t forget testing the solution and selecting the one that best fits your requirements.

#3. A neat and simple user experience – The best eCommerce stores out there have a seamless and non-confusing user experience that is so simple that even a three year old can operate it.

Choose an eCommerce store designer who’ll help make the shopping experience pleasant and least excruciating. Choose the WordPress theme that falls in lieu with the requirements and has a customizable option.

The functionality of the eCommerce solution must be simple, it should not confuse the user and the interface must be easy to operate by people of all ages.

#4. The back-end ease of use – Imagine the pain of having to call the developer for installing of every new change or getting any iteration done! A successful eCommerce store includes many things in addition to tracking orders, altering the prices, deleting or adding products and managing the inventory, the additional operations are termed as back-end.

The zeroed eCommerce solution should not be hard to operate and not add up to the woes of handling business.

#5. Optimize the payment gateways – After adjusting the design comes the optimization of the payment gateway. Many eCommerce entrepreneurs get this wrong, how many times have a seen a visitor abandoning a cart because of the lack of the preferred payment gateway?

Most people are hesitant in using a third party payment gateway and end up in leaving the website. The chosen eCommerce plugin should support multiple payment gateways and add more via extensions if needed.

#6. Search engine optimized WordPress theme – Search engine optimized themes handle the task of directing traffic to your website from various search engines. There are a couple of WordPress plugins available with options such as meta description tags, the best one being SEO Yoast by WordPress.

Choose the eCommerce solution that is search engine optimized as it will give you a head start and a definite edge over many competitors.

#7. Technical support – Every eCommerce solution out there has some or the other problem being encountered once on a while. Always opt for a solution that has an active community where you can post your queries and get them solved. The support communities will come to your rescue, so be an active member, help others who’re struck and you’ll get good returns.

Summing up – After all zeroing the right eCommerce solution ends up in satisfying your business needs and goals. Select an eCommerce solution that fulfills 80% of your basic needs and leave the rest 20% to customization by including plugins and other wordpress third party extensions.

8 most common WordPress mistakes made by amateurs

It is said, you should always learn from mistakes be it your own or other people’s. Every mistake teaches you something and there is no harm in making them. However care should be taken to learn from them and not repeat them.

Based on our experience of 4 years in designing outstanding WordPress websites, we have listed the 8 most common and frequently made WordPress mistakes by the beginners and amateurs.

8 most common WordPress mistakes made by amateurs

8 most common WordPress mistakes made by amateurs

#1. Confusion in choosing the platform – Every non-technical person would have been confused at the beginning state ass to which platform to choose – free or paid? Each of these has their own pros and cons, based on your niche and requirements choose the right one after researching in detail.

If you need to set up a blog once and then just add data into it, WordPress.com will be more helpful to you. For those who need to make regular changes in the website and will like to play around with the theme and colors, WordPress.org will let you have complete control of the website.

#2. Choosing a defective theme affects your search engine rankings – Selecting the perfect theme plays an essential role in the overall appearance of the website. This also influences the search engine rankings. Three things should be looked into while choosing the theme – Buy it from a reliable company, buy a reasonably priced theme and prefer those that are easy to use and do not need technical know-how.

The free theme website is WordPress Theme Directory while the authentic paid ones include Theme Forest, Elegant Designs, ithemes and Themify.

#3. Ignoring the favicons or using the default ones – A favicon appears in the browsers address bar and besides the site name in bookmarks. Most beginners forget to change the favicon and what appears is the default one provided by the theme or web hosting company.

A favicon will be your identity, in this jumbled web space visitors will recognize your website by the favicon so don’t ignore it. Change it right away, either hire a graphic designer to design it or make it by yourself using the free favicon making tools such as FavIcon Generator.

#4. Not changing the default permalink – Any website or blog with a default permalink looks like www/mywebsite/?p=123. This has multiple damaging effects such as affecting the SEO and giving a not-so-professional appearance.

The first thing that you do after getting the website done is to change the default permalink. Go to settings and change the permalink. To boost the search engine results use the appropriate keywords.

#5. Not taking regular backups – Prevention is better than cure. So why wait until someone hacks your website and you lose data! Start taking the backup right from the first day, with a number of free and paid backup services available such as WordPress Backup toDropbox and VaultPress.

#6. Not keeping a tab on Google Analytics – Just as you can’t read a book without pages, you can’t have a website and ignore the analytics. Every iteration made has to be measured to check the user behavior and optimize the website accordingly.

Google Analytics has a number of free services wherein it gives you the basic essential knowledge about the number of visitors, higher ranking keywords and a few other details. For more advanced data mining you can opt for the paid version.

#7. Uploading images that are not optimized – One thing that newbie WordPress learners completely don’t give any attention to is optimizing the images. The most common mistake, they upload an HD image that slows down the site speed and optimizing images works wonders on the complete performance of the site.

#8. Not making the website responsive – People are constantly switching between multiple devices to check the websites and make purchases. So your website has to be either responsive or mobile friendly. Excellent content and seamless user experience makes them return back frequently.

The two ways in which this can be done is by – 1. Either buying a responsive theme or 2. Using a WPtouch or WPTap plugin to make the website mobile friendly.

This article highlights all the early stage mistakes made by the WordPress beginners and leaners. We would love to know any other points that we may have missed out.

6 reasons why WordPress SEO by Yoast is a must have

All WordPress website owners are familiar with SEO and most of them have the SEO by Yoast plugin incorporated. The Yoast plugin is very helpful but then not everybody takes the complete advantage of all or the most essential of its features.

In this article we put forth the 6 most essential WordPress SEO by Yoast functions that you should be using for your website, if not then embrace them from today itself.

#1. Automatically generates & updates the XML sitemaps – it is essential for proper organization of the website and for SEO. When the WordPress SEO by Yoast plugin is installed, this is automatically generated & regularly updated with fresh content. These settings can be effortlessly changed from the tab “SEO & XML sitemaps”.

#2. Auto submission of XML sitemaps to Search engines such as Google, Bing and Ask.com – Also called pinging, WordPress SEO plugin by Yoast drives the updated sitemaps to various search engines. This is done to keep any fresh content added to the website indexed and the new comments quickly added to search engines. So every time new content is posted, it is pinged to Yahoo, Google and Ask.com.

#3. The flexibility to craft Custom Meta Header and/or Description – The most common occurrence is that the perfect heading for the email subscribers is not the best for SEO purpose. You need a separate one for each of these and this provision is given by WordPress SEO by Yoast with each optimized for the search engines and the audience. So the right keywords can be targeted and included in the search engine description and simultaneously you can craft a readable and alluring title for the audience that always makes them choose your website over all others.

#4. Quickly check the focus keywords – For a blog, the keywords density has to be kept in mind at all times, you cannot afford to go overboard or use them scantily as this affects the search engine rankings. This plugin reminds you about the page/blog urls/slugs that have a direct influence on the on-page SEO.

#5. Adding a page redirect or snippet is simple – If you have added a new page/post content on the website and the old one still gets the maximum traffic, then to divert the visitors to the new page simply add a snippet or a page redirect. This is a win-win situation for both, your website gets updated with fresh content while the SEO improves due to the spike in traffic and the number of social shares.

#6. Provision of hiding certain pages and posts from the search engines – You would never want to hide the website’s articles from search engines, yet if you are running an exclusive promotion for the audience and have set up a quick page for the same, it isn’t the best choice of display page for Google to pop in its search results.

With WordPress SEO by Yoast this page or post can be hidden with the WYSIWYG editor by going to the advanced settings and changing the “meta robots index” to noindex”. Only visitors with a direct link to the promotion deal can find the page.

This article gives an overview about the WordPress SEO by Yoast plugin and how you can use it for getting the best results.

7 great WordPress plugins for an eCommerce website

eCommerce business is at the highest peak in 2015, with millions of online stores and a market capital of $1,251,4 billion. With seamless interface, easy navigation and alluring user interface more and more people are buying stuff via eCommerce websites.

WordPress offers the convenience of adding a number of plugins and third party extensions to make the eStore appear alluring. The following 7 powerful WordPress plugins will enhance your eCommerce store and take the customer experience to an all new level.

Cart66 – This plugin is light, powerful and even allows you to place ads and affiliate marketing. Multiple shipping and payment in many currencies is possible to make your business go global. There are both free and paid versions, with a subscription and a yearly fee option.

EShop plugin – Products can be listed very easily and customization options are easy to operate. The interface is developed with an aim to make browsing quick and purchase easy with multiple payment gateways and numerous shipping options.

Jigoshop – A complete eCommerce shop is set up in a few minutes with Jigoshop. Grouping of the products (as per the size in case of clothing) is possible to aid in enriching the experience and making the selection process clutter-free. There are many premium themes and this plugin helps you develop a professional appearing eCommerce store at very nominal rates.

Woocommerce – The plugin developed by Woothemes, it is powerful and elegant. Numerous customization options are provided along with flexible payment options ranging from PayPal and Cheque to Cash on Delivery. Third party extensions can also be added to make the online store stand unique from all others.

WP E-Commerce Plugin – With more than 1.5 million websites using this plugin, it is the most popular one out there. It can easily integrate with the WordPress theme and the installation is very simple. The appearance of the template can be changed whenever needed by everyone. The notable features include RSS feed and coupon codes.

iTheme Exchange – This plugin has an exceedingly simple interface and has integration with PayPal. The option of custom management makes it easy for the users to browse through the eStore.

Ecwid – Content management systems can be integrated with this plugin and it syncs the website with social networks such as Facebook and Instagram. The free plan offers very basic features while the paid plan offers inventory management and discount codes.

This knowledge about the best eCommerce plugins for WordPress has armed you with the technical know-how to build a beautiful eCommerce store which the users will love. We would love to hear about any other plugin that has helped your eCommerce website immensely.

10 insanely effective WordPress Google Analytics Plugins

Tracking the traffic on your website is a must, something that you can’t do without. How else would you come to know the effectiveness of a new campaign, the results of A/B testing or visitor traffic reports? To monitor the traffic and enhance the number of visitors, there are many analytics plugins available that make your life a ton easier.

From the numerous plugins available, we present 10 insanely effective Google Analytics Plugins for WordPress websites with varied functionality yet with a common goal to keep a tab on numerous statistics.

#1. Google Analytics Dashboard – Statistics such as organic searches, bounce rates, total visitors and the pages visited are displayed directly on the admin dashboard. Authorized visitors can see statistics and traffic overview in form of pie charts. Collecting your traffic data is quick and secure as utilizes Google Analytics API while the protocol used is OAuth2 protocol.

#2. Google Analyticator – Analytical data is displayed both on the admin panel as well as on your blog. Activities supported include – universal and traditional analytics and download link tracking. You can either enable or disable Google Analytics Overlay and edit the language in the setting page along with Polish Translation. This Google plugin allows complete customization.

#3. NK Google Analytics – This plugin enables you to include tracking codes on the header and footer area and theme page. It is accompanied by JavaScript and the tracking codes supported include – Universal, Remarketing and Classic. Although you cannot track logged-in users, it’s possible to track the register and login pages. Google Custom Analytics and Standard Google Analytics tracking are also afforded by NK Google Analytics.

#4. Google Analytics by Yoast – Meta data are used to track your WordPress website. They can be tracked using tracking codes and custom variables. The views are presented separately such as category, number of page views, author and they offer a provision of tracking out-bound clicks.

#5. Google Analytics – It has the simplest and easiest analytics code that can be added to your page and the location can be added as either header or footer. The process involves adding the ID, choosing on the option whether it is a subdomain and jotting down the domain name. Side speed option can be included on your WordPress website and this plugin is the simplest to use.

#6. BestWebSoft Google Analytics – This plugin permits the import of statistics from Google Analytics and adding the tracking code on your website and blog. The stats are viewed as table or line chart located in the setting page in the admin area of WordPress. The user can select the information to be displayed in the report. An add-on – extracting and displaying data based on different months, days and years – time period.

#7. Google Analytics Visit – The PHP interface is used for recovering analytics account numbers. They display visits from every country in the widget area in form of flags.

#8. WP Google Analytics – Monitoring site usage, adding a customized variable such as author, date, tags and framework is possible via WP Google Analytics.

#9. GA Google Analytics – Being famous for its simplicity, it is lightweight and easy to operate. There is a setting page for plugins and includes the advanced GA Tracking code.

#10. Super Simple Google Analytics- This plugin is used to add the Google Analytics tracking code on every or any page in the header section. It is a basic tool with just the essentials, yet reliable at the same time.

These Google Analytics Plugins afford power to the WordPress users to monitor data of every sort and a combination of these will provide the best analytics data.

10 ways to make your WordPress website load faster

Numerous researches have proved that there is a bounce rate, visitor retention and revenue generation are directed related to page speed. WordPress sites that load in lower than 2 seconds are the best, those with load speed of around 4 seconds is acceptable and if your website’s load speed is more than 5 seconds, chances are that visitors wont visit the site again.

A fast loading site gets ranked higher on Google, gives improved SEO results and attracts more visitors. Are you looking for ways to speed up the page loading time to enhance the website’s performance? Here are X easy ways that can be used by both coders and the non-technical staff that guarantee a faster loading website.

#1. Avoid using large images – Resize all your images in Adobe Photoshop and GIMP or a free application such as XnConvert. With tool such as WPSmush.it you can compress all images without the user noticing any difference in the image quality.

#2. Use diagnostic plugins to pinpoint the page speed slowing plugins – P3 is a diagnostic plugin that pinpoints the plugins impacting the page speed and slowing it down. Typically social sharing plugins are the culprits, this issue can be solved by embedding them in the theme’s source code.

After the discovery of the page speed slowing plugins, decide whether to modify/keep/completely remove them.

#3. Compress the web page files – Files when compressed as a ZIP file can be sent to anyone easily and much faster. Gzip compresses websites, saves them as ZIP files so that when a user clicks on your website the ZIP file is unzipped by the browser to display the contents. The content is transmitted from the server to the browser is more efficient and saves time.

#4. Clear the database of disapproved comments and jumbled items rapidly – The best feature of WordPress is that it autosaves everything right from unapproved comments, unused articles to trashy elements.

WP-Optimize regularly cleans the database’s clutter keeping only the things that are needed. Keep in mind, while doing anything with the database, always take a backup.

#5. Place all your websites’ style files and JavaFiles in a single CSS file – If your website consists of too many plugins then each website page has links to more than 10-15 separate CSS files and JavaScript files.

To improve the load speed, place all the JavaScript files in a single JavaScript file, similarly place all the CSS files in a separate CSS file. Minifying plugins such as Better WordPress Minify lowers the total number of browser requests by integrating all the CSS files, style files and JavaScript files into a single file.

#6. Chuck off the unnecessary and unused – The ideal number of plugins in the WordPress website should be between 5-10 and never exceed this number. Extra files create plugin bloat to slow down the speed of the website. These plugins gives rise to additional files that place more constraint on the server thereby affecting the load time and increasing it considerably.

#7. Check for malware – Managing a WordPress website is not a difficult task, however often they are tough to detect. The infestation isn’t visible until the site speed is affected or until some suspicious code appears in the backend files.
Scan your files regularly by Sucuri for malicious files and they offer a provision to automatically scan site with a plugin. A second option, choose a hosting package that offers malware scanning such as FlyWheel and WPEngine.

#8. Keep Pingbacks and Trackbacks in turned-off mode – Pingbacks and Trackbacks are located in “Settings” under the “Discussions” button. They are used to alert the other WordPress blogs that are linked by your post. They considerably reduce the page speed and should be turned off.

#9. Remove Code Bloat – Often the free as well as paid WordPress sites use unnecessary HTML/CSS elements that cause site bloat and decrease its speed. So after the completion of installation process remove the surplus HTML and CSS codes, remove the unwanted tags and augment the CSS rules for enhanced efficiency.

#10. Advertisements have to depend on external servers for their media hosting so that are the final elements to be loaded on a website. A properly-optimized website can also be slowed down due to flash and picturesque ads. To improve the performance of your WordPress website lower the number of ads and the results will be immediately visible.

Using these tricks to optimize every WordPress website will make it load quickly, the visitors will be satisfied, it will be loved by search engines immensely and that is what we do.

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